Customers expect to be at the center of your strategy. They want everything right now and they want it to be fun and effortless. Even in B2B. Because there is no more B2B nor B2C, there is only H2H. Human to Human. Networks of customers are connecting with other customers without you interfering. This webinar will inspire you to take the next step in being more customer centric, more focused and, in the end, more agile towards your customers. Rik Vera and his guest Leslie Cottenje will discuss cases and trends they observe and tell you all about the pitfalls and advantages you should be aware of to get you started.