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[Artikel] SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

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SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters


Korte samenvatting:

This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It is a completely updated rewrite of an older post. For this version, I have co-opted two real experts in the field: Ron Gill, (CFO, NetSuite), and Brad Coffey (VP of Strategy, HubSpot), to add expertise, color and commentary from the viewpoint of a public and private SaaS company. My sincere thanks to both of them for their time and input.


Waarom vind je dit interessant of wil je dit delen?:

Voor bedrijven met een SaaS- of abonnementsmodel qua business model is dit een lang maar zeer lezenswaardig artikel over welke getallen het belangrijkst zijn, hoe je groei kunt berekenen en hoe je dat vervolgens actief kunt meten én er op sturen.



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