What's the best way to setup an FBA business?

[imTachu]

So, I'm getting started in Amazon FBA (Fulfilled by Amazon) and I'm struggling to find a good way to start my business smoothly from a legal / financial PoV.

 

Some pointers: 

- I've been an employee until now so I don't have any experience with business registration in NL (No BTW, BV, ZZP, nothing)

- My income tax is already in the highest tax bracket (49.5%)

 

The options I have until now: 

Opening an LLC in 🇺🇸	Opening a BV in 🇳🇱	Start as sole proprietorship in 🇳🇱
+ If I move outside of NL, an american company allows me to setup anywhere + Own assets protected as the company takes care of liability	+ Own assets protected as the company takes care of liability  + Flat (corporate) tax fee of 15% for the first €395k of revenue (This, seems? to be the only advantage of a BV?)	+ Simple(r) process in NL than a BV, less expensive
- As I understand it, I will have to pay taxes on income on my personal name in NL, this means that I pay 49,5% of taxes on any FBA income in NL	- Seems to be quite a serious and expensive process including a notary	- I'm liable for everything with my personal assets but could use a liability insurance for it?   ? Unclear whether I could use a different tax schema or this would be tax again in my personal income (highest bracket)

 

So I'm looking forward to setting this up properly, yet not blow up creating a crazy structure that I don't (yet) need. Most important for me 

- Is to be within the law and that with whatever I choose I can have an EORI and all stuff I need to import goods to EU

- Have an efficient tax strategy (Because everything coming on the 49,5% bracket tax is not ideal)

- Be able to do this in a (hopefully) lean way

- Be able to expand my business to other Amazon marketplaces 

- Protect myself with a limited liability structure

 

Thanks all! As you can see, I can use any input / advice I can get :)