Elevate Bball

I started this business last year with the hopes of clients "elevating" their basketball skills. I saw a market and since I love basketball so much decided to start this venture. 

What I noticed is kids as well as adults can use this, but my major issue is pricing.

I started out with private sessions of 45 euros, no one was intrested for more that two months. I dropped my prices to 20 euros per session for 1.5 hours and still some people found that expensive.

The average price for a basketball personal trainer in the USA is 50 dollars. Then again the culture and mentality towards sports in general is different than the Netherlands.

I went further by comparing my prices to personal football trainers, dance class prices, etc. 

I settles at €20 for adults, €15 for kids 12 -18 and €10 for kids under 12. 

Now to factor in transportation cost ( gas, parking fees,etc). Expertise, certifications, knowledge, experience. Comes the big questions, am I under valuing myself and are my prices too low or too high?

There is also the fact of gyms rentals, everything is pretty much owned by Sportbedrijfrotterdam and at my prices I won't make any profit, especially from the 1 on 1 sessions.

Who can offer aome advice on how to navigate this dilemna. Answers would be greatly appreciated.

Thanks in advance.

I have done majority of my sessions on outdoor courts because of the summer months, which was dependant on the weather ( rainy or too hot). Group sessions have also been done outdoors.

I have about 6 clients currently, and some have been training with me since May. Aome of them saw the value in the training and bought another package (4,8,12) sessions.

Location of the courts were always in the vicinity of the clients. There are only 3 reasonable outdoor courts in all of Rotterdam. These are no priority for the Gemeentee .

I have done clinics in the month of August together with another basketball organisation. Eight free clinics twice a week for 2 hours.

The biggest challenge at the moment for me is finding a gym where I dont have to pay a ridiculous amount of rent, a personal place where I can access at anytime without disturbing anyone.

Changing the mindset of parents and kids to understand without training the chance of going further is almost impossible.

The last is my prices, should I keep them as is or increase them based in my experience, knowledge, etc.

There is no existing concepts. At least ones that are registered as a business.

Apart from Basketball clubs that train on average twice a week for 1.5 hours in a team setting, there are not many options.

Basketball clubs lack coaches, and kids that are interested wind up on the waiting list. In a team practice there is limited attention to a player.  That us why I want to start this business.

Any professional advice on pricing strategies. 

Information on gyms whether via a school or a location that can accomodate a half or full court customised for basketball training.

I was looking into Qredits to start out, was unsure of whether it will be profitable since the clients are not lining up.