Matthew Small

My experience of 15 yrs moving large volumes of product around the world, launching a new product into a new market and exactly how to pin point the attention of your customer, there are several key factors.   Brand association, how long it takes and how long until it is permenantly fixed to the customers perceptions.   when some says to you "soft drink" or "soda"   u think coco cola.  They continually keep your brain focused on their brand association with what ever it is they attach it to.    More than 3/4 of the worlds population see a coke add between 1 and 2 times per year, we instantly associate with it..  if you can get inside the customers head and you have a good product which is offering something people want, you have a good chance of receiving their association to your brand.